> Digital

In 2016 MCD consolidated its position in the media digital arena, growing (according to Netscope indicators) 21% in visits, 31% in pageviews and 82% growth in videos. These positive variations are chiefly due to the success of TVI Player, the augment of IOL’s partnerships and the launch, for the first time in Portugal, of the awards Blogs do Ano.

Released in June 2015, TVI Player celebrated its first year with excellent results and the consolidation of the brand, both nationally and internationally. In addition to traffic, in 2016 TVI Player strengthened its contents, with the offer of TVI Reality. Moreover, new platform where any author and producer can submit their programs to be broadcasted on ITV Player, was launched. Since then, several programs of national producers were emitted. Closing a year of outstanding performance, the mobile application registered close to 1 million downloads.