According to Marktest/Kantar Media data, TVI continued to rank number one on FTA audiences by a considerable lead, in all day and in the main time slots as well as in the main genres - national drama, news and entertainment. TVI was also the only FTA channel improving its audience, with a 1.3% growth relative to H1’11. The Television segment obtained an EBITDA margin of 18.3% in H1’12 (corresponding to € 12.7 million).
Audiovisual Production activity registered a 31% decrease in its operating revenues while EBITDA fell 12% to € 3.1 million in H1’12, corresponding to a 10.6% margin. Excluding the effects related to changes in the consolidation perimeter, EBITDA would have increased on a YoY comparison. Technical production services successfully internationalised its activity.
In Radio, the main highlight goes to Radio Comercial, as it achieved audience leadership for the first time, with an audience reach of 14.1%, corresponding to almost 1.2 million listeners and a 32% growth (vs H1’11) and to m80, the leader among radios without national coverage. The Group’s radios accomplished their highest aggregate audience level ever (21.4%) and improved their advertising share.
In the Digital segment, it is worth mentioning (i) the business area rebranding (from MCM to MCD); (ii) the partnership with Microsoft, for the provision of TVI and TVI24’s video contents in MSN’s portal; (iii) the renewal of IOL, with new features, new design, new image and more content; (iv) IOL Push – a news service; (v) MaisFotos; and (vi) the renewal of AB Motor. MCD also reinforced the production of digital content to multiple platforms and devices.