Media Capital Radios owns a consistent and diversified brand portfolio, the reach a wide variety of targets. Whether through the creativity of radio communication proposals, the Group’s strong online presence, its association with the country’s key musical events, its organisation of concerts or the key festivals, the MCR brands aimed to open new opportunities, which led to MCR’s commercial performance being more positive than the market’s.

In 2016, MCR’s set of radio stations recorded na audience share of 34.9%. Rádio Comercial stands out ias audience leader in Portugal since 2012.